“Zedd is not only at the top of his career, he makes music that stands the test of time,” said Lynn about this year’s Charlotte headliner. Their formula for hosting festivals is simple: anchor it with a well known name for the main headliner and trust their gut when it comes to choosing smaller, up-and-coming acts to fill out the rest of the lineup. From Texas to Spain, they’ve hosted festivals and concerts featuring a diverse array of genres like EDM, hip-hop, country, and classic ‘90s.
Adam Lynn (left) and Zach Ruben (right) founders of Prime Social Groupįast forward six years, and PSG celebrated their 700th concert last month. Their first major production put Steve Aoki on a sold-out college tour.
Eventually he teamed up with Zach Ruben of Prime Productions back in 2011 to form PSG. With the help of family and friends, he was able to finance and promote the shows. He followed it up with a show featuring Skrillex, and another with Kid Cudi. During his junior year, Lynn brought Deadmau5 to the University of Michigan. Charlotte was chosen as the third market to bring Breakaway Music Festival because of what Lynn says is a “music loving, open-minded and intelligent mix of young professionals” that resonate well with the festival brand.Īdam Lynn, the co-founder and managing partner at Prime Social Group (PSG), originally founded Social Studyz, which hosted small electronic shows. They previously hosted A.W.O.L., a one-day festival back in 2013 featuring Girl Talk. The group currently hosts Breakaway Music Festivals in Columbus, Ohio and Grand Rapids, Michigan so, while Charlotte is new for the Breakaway brand, the city is not entirely unknown to PSG. This is big news for Charlotte’s budding music scene. This year’s headliner is Zedd, one of electronic dance music’s most respected tastemakers with international hits including “Clarity” and “I Want You To Know.” The lineup also features Little Dicky, the rapper from Pennsylvania who gained fame when his song “Ex- Boyfriend” went viral on Youtube Blackbear, an up-and-coming rapper from Florida Cheat Codes, an electronic music trio who recently released “No Promises” featuring Demi Lovato and Kyle who is best known for his breakout single “iSpy” featuring Lil Yachty. Today, after much anticipation, they announced the lineup for the Octofestival that will take place at the North Carolina Music Factory. All that was known was the name of the festival, “Breakaway Charlotte” and the group hosting the event, Prime Social Group (PSG). Headliners for these events include Griz, The Chainsmokers, Illenium, Tiësto, Alison Wonderland and many more.Weeks ago, a mysterious Facebook Ad popped up recruiting music fans to help promote a music festival coming to Charlotte. 19-20, Columbus, Ohio from August 26-28 and Charlotte, N.C. The summer also features Breakaway festivals happening in Kansas City, Miss. “We’re excited to also be introducing a new market into the mix with this amazing weekend lineup of live music.” “We’re thrilled to announce the fifth and final festival for Breakaway in California,” adds Zach Ruben, co-founder of Prime Social Group.
party crew Brownies & Lemonade and more artists to be announced. The lineup for this Oakland event includes Gryffin, Louis The Child, Big Wild, Said The Sky, Tycho, Aluna (of AlunaGeorge), Bryce Vine, DROELOE, Frank Walker, Endless Summer: Jonas Blue x Sam Feldt, a DJ set from MEMBA, Netsky, Snakehips, So Tuff So Cute (the collaborative project Mija and GG Magree), Whethan, Austin Millz, JAWNS, Jon Casey, Kilamanzego, Łaszewo, Noodles, pluko, and Syence, a stage takeover from L.A. “What’s most appealing with the Breakaway model is that the pricing is accessible and the diversity of the programming that ranges from electronic to pop.” “We’re excited to partner with Prime Social Group for the California edition of the Breakaway Festival for something new to our festival portfolio since launching major music events Life is Beautiful in Las Vegas in 2013 and Monterey Pop 50 in 2017,” says Bryan Duquette, VP of Concerts and Festivals for Another Planet Entertainment.
0 kommentar(er)
